Udemy CMO Genefa Murphy Interview

Udemy’s new Chief Marketing Officer, Genefa Murphy, was interviewed by Evan Kirstel from B2B TechFluencer. Genefa discusses everything from the reasons learners and enterprises choose Udemy as their preferred skills-development platform, the quality of the instructor-created content, how we are integrating generative AI throughout the platform to the evolution of the Udemy brand.


“One of the things I’m most excited about is creating the vehicle to showcase our instructors, our organizations and our learners. The stories are incredible and people need to hear about it.” – Genefa Murphy



About Genefa
Genefa Murphy has served as Udemy’s Chief Marketing Officer since July 2023. Prior to joining Udemy, Genefa most recently served as Chief Marketing Officer at Five9, a publicly traded provider of cloud contact center software helping the company to expand its market share and reach into International markets. Prior to Five9, she served in senior marketing roles, including Chief Marketing Officer at Micro Focus, a multi-billion-dollar software company, now part of OpenText and Hewlett Packard Enterprise where she spent 10 years in numerous consulting, product, marketing and go-to-market positions. Murphy holds a Ph.D. in User Acceptance of New Technology and a Bachelor of Science with Honors in Business IT from Swansea University, Wales, UK.

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