Udemy CMO Genefa Murphy Interview

September 28, 2023 By Dennis Walsh
Investors
Udemy’s new Chief Marketing Officer, Genefa Murphy, was interviewed by Evan Kirstel from B2B TechFluencer. Genefa discusses everything from the reasons learners and enterprises choose Udemy as their preferred skills-development platform, the quality of the instructor-created content, how we are integrating generative AI throughout the platform to the evolution of the Udemy brand.

 

“One of the things I’m most excited about is creating the vehicle to showcase our instructors, our organizations and our learners. The stories are incredible and people need to hear about it.” – Genefa Murphy

 

 

About Genefa
Genefa Murphy has served as Udemy’s Chief Marketing Officer since July 2023. Prior to joining Udemy, Genefa most recently served as Chief Marketing Officer at Five9, a publicly traded provider of cloud contact center software helping the company to expand its market share and reach into International markets. Prior to Five9, she served in senior marketing roles, including Chief Marketing Officer at Micro Focus, a multi-billion-dollar software company, now part of OpenText and Hewlett Packard Enterprise where she spent 10 years in numerous consulting, product, marketing and go-to-market positions. Murphy holds a Ph.D. in User Acceptance of New Technology and a Bachelor of Science with Honors in Business IT from Swansea University, Wales, UK.

Forward Looking Statements

This post contains forward-looking statements. The words “believe,” “may,” “will,” “estimate,” “potential,” “continue,” “anticipate,” “intend,” “expect,” “could,” “would,” “project,” “plan,” “target,” and similar expressions are intended to identify forward-looking statements.

Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance.

The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, those risks and uncertainties included under the caption "Risk Factors" and elsewhere in our filings with the Securities and Exchange Commission. All information provided in this post is as of the date hereof, and we undertake no duty to update this information unless required by law.

Non-GAAP Financial Measures

This post may reference certain non-GAAP financial measures. The reasons we use these non-GAAP financial statements, and the reconciliations to their most directly comparable GAAP financial measures, are included in our annual reports on Form 10-K and in our quarterly earnings releases.

Our non-GAAP financial measures may be different from non-GAAP financial measures used by other companies. The presentation of non-GAAP financial measures is not intended to be considered in isolation or as a substitute for, or superior to, financial measures determined in accordance with GAAP. Because of the limitations of non-GAAP financial measures, you should consider the non-GAAP financial measures presented in this post along with our financial statements and the related notes thereto in our filings with the Securities and Exchange Commission.