Udemy Instructor Spotlight: Isaac Rudansky
Thirty-five thousand instructors teach on Udemy. That’s a lot of instructors. That’s a lot of people with expertise, knowledge, and stories under their belts. We want to hear more about ‘em. So, we are launching a new blog series featuring instructor profiles, starting with four-course instructor Isaac Rudansky. Check out his latest course, “Facebook Marketing – Build Facebook Messenger Chatbots.”
Name: Isaac Rudansky, co-founder of AdVenture Media Group
Location: Hewlett, New York, U.S.
When did you join Udemy?
I published my first course in November 2015.
What do you do when you’re not teaching on Udemy?
I’m a husband and a father. You can find me skiing in the winter and playing guitar and drums year-round.
Did you have any prior on- or offline teaching experience prior to publishing your first Udemy course?
How did you get started teaching on Udemy?
When I heard of Udemy, I had just finished creating a 20-hour course with the intention of selling it on my own. It just so happened that my father was taking a photography course on Udemy at the time. He’s the one who gave me the idea to publish my course on the platform.
How did you learn your craft?
I started my career as an artist and was trying to sell my paintings around Long Island, the Hamptons, and Montauk. I knew absolutely nothing about web design and advertising. Honestly, I hardly even knew how to operate a computer! One day, I heard an advertisement for Squarespace on the radio, and I figured I’d give it a shot. After some tweaking, it dawned on me: “Holy crap, I have a website.” I must’ve been head-down for the next 20 hours learning everything I could about AdWords and different types of advertising to get people to my website to buy my artwork.
I felt compelled to teach others how to get people to come to their websites, so I started an agency that provides training and consulting. My first client was my father, and I spent the next nine months working around the clock learning the business. Today, the AdVenture Media team and I have consulted with over 450 companies around the world.
A couple years after co-founding AdVenture Media, I wanted to share my knowledge beyond just my clients and published my first online course on Udemy. Now I teach more than 98,000 students.
What are some memorable student interactions you’ve had?
On two occasions when I was out for dinner in New York City, I had random strangers ask me, “Are you Isaac Rudansky?” Another time, I was at a conference and a student approached me as if we were old friends and said, “Hey! It’s me, Adrian!” I didn’t know Adrian or the other two students who approached me at a restaurant on the sidewalk, yet my virtual students believe we have a strong enough connection to recognize each other in a social setting. These run-ins are definitely the most memorable.
Describe your experience creating your first course.
I shot my first course, “Ultimate Google AdWords Course 2017–Stop SEO & Win With PPC!” in my one-bedroom apartment that was doubling as my office at the time. I ordered some lights on Amazon, taped rolls of silver foil on the ceiling, and struggled to make my home triple as a production studio. You can see my couch in the frame of some of the lecture videos. That course now has over 85,000 enrollments from students around the world. You definitely don’t need a fancy production studio to produce a quality course.
Biggest challenge trying to teach for the first time?
Putting together a curriculum that made sense! I was determined to strike a balance between making my course manageable for beginners yet interesting for the more advanced students, which is a task much easier said than done.
Do you have any tips for people creating a course for the first time?
- The main goal should be to create a course that’s 10x better than the next course in the category.
- Differentiate yourself. Students are choosing from a ton of courses in your given category. What makes you stand out?
- The intro video is important. Spend time making it great.