Employer Brand Specialist

San Francisco HQ
About the Job

Udemy is looking for an Employer Brand Specialist (Contractor) who will manage Udemy’s employer brand social presence (LinkedIn, Glassdoor, BuiltIn, Stack Overflow, and Indeed) and employer awards initiatives. You will also partner with the social team to create new channels to expand our employer branding reach (think: Instagram, Blind, Facebook, etc.), and partner with the Sr. Marketing Manager, Employer Brand, to increase Udemy’s overall impact as an employer. 

The ideal candidate is enthusiastic, jumps on the latest employer brand trends, and can create and engage in innovative ways. You must be a mission-driven, passionate and creative employer brand storyteller who knows their way around metrics that drive the engagement journey. You are both a strategist and a flawless executor who is comfortable working cross-functionally to drive initiatives forward. This is an incredible opportunity to help scale Udemy’s social presence globally at a key growth moment for the company and the larger ed-tech space.

As a core member of Udemy’s employer brand team, you will report directly to our Sr. Marketing Manager, Employer Brand, and work closely with the corporate communications and creative teams.

Responsibilities

Length of Assignment: July - December (could be extended or converted to employee), 20/hrs per week

  • Manage channel strategy, content creation, and company pages for Glassdoor, BuiltIn, Stack Overflow, and Indeed - elevating our presence 
  • Manage a content calendar in partnership with Udemy’s social media team for 2-3 posts a week that are authentic and engaging on life at Udemy, our exciting challenges, etc.
  • Keeping a close eye on community sentiment, trending content, and create a strategy for ways Udemy can engage with and share employee posts
  • Write creative copy and adjust voice/tone for various channels
  • Partner with the creative team to design engaging social visuals that represent the brand
  • Measuring and reporting on KPIs such as engagement rates and follower growth across all employer brand channels; identifying opportunities for growth and improvement
  • Create and suggest content sharing to internal partners and ambassadors - including our Employee Resource Groups (ERGs), Recruiting team, and hiring managers
  • Develop and communicate a strategic and thoughtful approach to enhancing positive reviews on platforms such as Glassdoor, Blind, and others
  • Assist Sr. Marketing Manager, Employer Brand in projects such as employer award applications (i.e. Inc, SF Business Times, Glassdoor, Forbes, etc)  
  • Identify and raise opportunities in our employer brand evolution, such as identifying gaps in our asset library, job descriptions, and coordinating solutions

Qualifications

  • 2+ years of experience in social media marketing; 1+ years in recruiting/employer branding preferred
  • Excellent writing and editing (photo/video/text) skills with a passion for crafting stories through words, pictures, and video. Keen visual sense, an eye for detail, and mastery of both technical and aesthetic best practices for images and video. AP Style Guide preferred
  • Knowledge of graphic design, specifically with Canva preferred
  • An understanding of social media best practices and experience using data to make decisions and create narratives for critical initiatives
  • Enthusiastic self-starter who can drive projects and collaborate cross-functionally with stakeholders from the People, Comms, and Recruiting teams with minimal guidance
  • Experience building positive relationships with key partners and the confidence to use your expertise to drive the process forward despite any obstacles
  • Driven by curiosity, creativity, and agility and have a high motivation to learn and grow
  • Two (2) writing samples of short employer brand-related social media posts
  • Desire to help democratize education on a global scale :)

About Udemy

Udemy is the world’s largest education platform with more than 30 million monthly visitors.  Through our Consumer and Enterprise businesses, Udemy creates new possibilities for people and organizations everywhere by connecting them to the knowledge and skills they need to succeed in a changing world. The Udemy consumer marketplace offers thousands of up-to-date courses in dozens of languages and provides the tools learners and instructors need to achieve their goals and reach their full potential. For companies, Udemy Business (UB) offers an employee training and development platform with subscription access to thousands of courses, learning analytics, as well as the ability to host and distribute their own content. Our enterprise platform is among the fastest growing SaaS businesses in the world.  UB has more than 10,000 customers and serves the majority of the Fortune 100. 

We are proud to be recognized for our world class employee experience:

Udemy Adds More than $1 Billion To Its Valuation in New Funding Round

Udemy’s Workplace Learning Tool Just Surpassed $100M in ARR

Paid Paternity Leave Should be the Norm in the U.S.

Breakdown of Most In-Demand Skills for 2020—Finance, Marketing, Sales and Engineering

How Investing in Yourself Today Will Set You Up for Career Success Tomorrow

Feedback Isn’t the Problem, but the Way That We Deliver It Is Broken

Udemy is headquartered in San Francisco with hubs in Ankara, Turkey; Austin, Texas; Boston, Massachusetts; Mountain View, California; Denver, Colorado; Dublin, Ireland; Melbourne, Australia; New Delhi, India; and Sao Paulo, Brazil.

Vaccine Mandate (US Only)

Udemy is committed to keeping its employees, clients, and communities safe. Accordingly, we require all U.S. employees to be fully vaccinated against COVID-19 if their work requires them to come into a Udemy office or come into close contact with others. If you are unable to get vaccinated due to a medical condition, disability, sincerely-held religious belief, or as otherwise required by applicable law, we will consider requests for accommodation.

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

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Thank you for your interest in Udemy! We received your application and we are delighted that you would consider joining our team. At Udemy our culture prizes education, growth, and accountability. We're excited that you would like to join our mission to change lives through learning.

Our team will review your application and will be in touch if your qualifications match our needs for the role. If you are not selected for this position, keep an eye on our careers page as we're growing and adding openings.