Senior Product Manager, Marketing Platforms

San Francisco HQ

About the Role

As a Senior Product Manager for our marketing technology stack, you will oversee the product strategy and execution to drive better engagement and retention of our demand. Your mission will be to enable Udemy to reach, convert, engage, & retain existing and potential users profitably and at scale through existing and new technical initiatives. Success requires a tight and forward-looking relationship with your engineering counterpart, multiple data science, design, and business/marketing stakeholders. You will be responsible for bringing exceptional strategic and analytical skills to define our strategy and in collaboration with engineering partners lead our execution in this highly cross-functional technological area.

As Senior Product Manager for multiple delivery pods such as campaign management system, customer data platform, digital asset management, promotion management, and experimentation, you will drive product strategy across these pods and partner with multiple groups across the organization to innovate and inspire changes to the product, aligning with Udemy’s unique brand promise. We are seeking those with an inquisitive mindset and desire to continuously push to learn more about our adjacent business areas, along with an ability to deliver complex internal products at scale.

Here’s what you’ll be doing:

  • Develop and communicate clear roadmaps, priorities, experiments and decisions across a wide spectrum of audiences from partner teams to executive levels that is aligned with the company vision, strategy and business goals
  • Lead the execution of product ideas into actionable concepts, timelines, projects, customer adoption, success and satisfaction
  • Establish and track key metrics and success criteria for product features and offerings pre and post-launch
  • Establish a shared vision across the company by building consensus on priorities leading to product execution
  • Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm
  • Manage multiple products and priorities, scale teams, and ensure your org is effective, healthy and set up for success by establishing clear and measurable goals for the team
  • Identify and initiate opportunities for new projects or focus areas and builds teams necessary to execute
  • Build an in-depth understanding of our B2B and B2C customers, internal users, integrations, platforms, API’s, marketing tools, pricing, and customer acquisition channels
  • Through active thought leadership like participating in conferences, forums, best-practice articles, analyst, briefing, and vendor QBRs help build stronger products
  • Build executive presentations, crafting messages that lead and influence via persuasion, patience, and energ

We’re excited about you because you have:

  • 5+ years of Product Management experience in platforms and marketing technologies
  • Strong written, verbal, presentation and communication skills
  • Hands-on leadership skills, willing to do whatever it takes to get quality products and features to market on time
  • Advanced problem-solving skills ­with the ability to think creatively to resolve difficult situations with a proven record of follow-through on assigned tasks
  • Strong cross-functional relationship building with high empathy to understand the needs of other businesses and priorities
  • Strong business acumen, and demonstrated ability to influence cross-functional and interdisciplinary teams to produce results
  • Active participant in defining workplace culture, product manager pathways and organizational design
  • Great attention to detail but base your strategy on the big picture objectives
  • Understand how technology can solve customer problems and can engage in the details with your engineering partners to find simpler solutions
  • Comfortable collaborating with local and remote product and engineering teams (San Francisco and Istanbul)
  • Ability to communicate performance to marketing team leadership and other stakeholders to promote a shared understanding of performance marketing strategy, ROI, and opportunities
  • Experience in leveraging Machine Learning/AI approaches to enable personalized experiences which are contextually relevant

Attributes we look for:

  • Experience with SQL and/or tools like Tableau for pulling and analyzing data
  • Empathy for internal users and end users
  • Humility and a learning mindset with a bias toward action
  • Listening to understand
  • Explain complex ideas simply
  • Excellent written, verbal, and visual communication skills˜
  • Hands-on, responsible and takes ownership over work

Nice to haves:

  • BA/BS in Computer Science or related technical field is ideal
  • Experience with delivering products for two-sided marketplaces/platforms
About Udemy
Udemy is the world’s largest education platform with more than 30 million monthly visitors.  Through our Consumer and Enterprise businesses, Udemy creates new possibilities for people and organizations everywhere by connecting them to the knowledge and skills they need to succeed in a changing world. The Udemy consumer marketplace offers thousands of up-to-date courses in dozens of languages and provides the tools learners and instructors need to achieve their goals and reach their full potential. For companies, Udemy Business (UB) offers an employee training and development platform with subscription access to thousands of courses, learning analytics, as well as the ability to host and distribute their own content. Our enterprise platform is among the fastest growing SaaS businesses in the world.  UB has more than 10,000 customers and serves the majority of the Fortune 100. 
 
We are proud to be recognized for our world class employee experience:
Business Insider SF: Best Places to Work Bay Area
Built In Colorado: Best Places to Work
Best Workplaces (Great Place to Work List): #1 in Turkey
Certified Best Place to Work:  Dublin
Fortune: Change the World Company
 
Udemy is headquartered in San Francisco with hubs in Ankara, Turkey; Austin, Texas; Boston, Massachusetts; Mountain View, California; Denver, Colorado; Dublin, Ireland; Melbourne, Australia; New Delhi, India; and Sao Paulo, Brazil.
 
Vaccine Mandate (US Only)
Udemy is committed to keeping its employees, clients, and communities safe. Accordingly, we require all U.S. employees to be fully vaccinated against COVID-19 if their work requires them to come into a Udemy office or come into close contact with others. If you are unable to get vaccinated due to a medical condition, disability, sincerely-held religious belief, or as otherwise required by applicable law, we will consider requests for accommodation.
 
If you just can’t wait to learn more about Udemy (believe us, we get it!) and the incredible work that our teams are doing, here are a few more resources:
 
Information regarding data privacy is available within the Udemy Careers Privacy Notice.

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Thank you for your interest in Udemy! We received your application and we are delighted that you would consider joining our team. At Udemy our culture prizes education, growth, and accountability. We're excited that you would like to join our mission to change lives through learning.

Our team will review your application and will be in touch if your qualifications match our needs for the role. If you are not selected for this position, keep an eye on our careers page as we're growing and adding openings.