Head of Marketing - APAC

Australia
About Udemy
Udemy is the world’s largest education platform with more than 30 million monthly visitors.  Through our Consumer and Enterprise businesses, Udemy creates new possibilities for people and organizations everywhere by connecting them to the knowledge and skills they need to succeed in a changing world. 
 
The Udemy consumer marketplace offers thousands of up-to-date courses in dozens of languages and provides the tools learners and instructors need to achieve their goals and reach their full potential. 
 
For companies, Udemy Business (UB) offers an employee training and development platform with subscription access to thousands of courses, learning analytics, as well as the ability to host and distribute their own content. Our enterprise platform is among the fastest growing SaaS businesses in the world.  UB has more than 10,000 customers and serves the majority of the Fortune 100. 
 
We are proud to be recognized for our world class employee experience:
Business Insider SF: Best Places to Work Bay Area
Built In Colorado: Best Places to Work
Best Workplaces (Great Place to Work List): #1 in Turkey
Certified Best Place to Work:  Dublin
Fortune: Change the World Company
 
Udemy is headquartered in San Francisco with hubs in Ankara, Turkey; Austin, Texas; Boston, Massachusetts; Mountain View, California; Denver, Colorado; Dublin, Ireland; Melbourne, Australia; New Delhi, India; and Sao Paulo, Brazil.
 
Information regarding data privacy is available within the Udemy Careers Privacy Notice.

About us
 
The Udemy Business Marketing team is responsible for finding, growing, and engaging organisations of all sizes that are in need of a modern, fresh, and engaging learning platform. We own the narrative, messaging, and positioning for Udemy Business and drive strategic direction for the business. We believe in smart marketing that is clear, compelling, and based on data.
 
The problems we're solving are big: the rapidly changing business landscape is forcing people to refresh their skills more frequently. Employees today seek and expect ongoing learning and development from their employers. Fuelled by Udemy's unique and powerful content marketplace we are able to deliver on-demand and relevant learning content to organisations to close the skills gap.
 
We're growing our team rapidly and building out a best-in-class B2B marketing team. Location of this role will be based in Australia, ideally based in Melbourne.
 
About The Role
 
We’re looking for an experienced Head of Marketing to drive the UB APAC marketing strategy. The role will be responsible for developing and executing integrated marketing plans which enable achievement of strategic priorities, pipeline targets, and revenue targets for our APAC SaaS business. 
 
We've experienced tremendous growth over the last few years and this role will lead our expansion efforts as we continue to scale the business across APAC.
 
About You
 
You are extremely data-driven and have a proven track record of using data to define growth strategies. You are a strong collaborator and partner for all go-to-market teams (Sales, Customer Success, Revenue Operations, Content Strategy) and know how to influence and manage priorities across leadership teams.
 

Here's What You'll Be Doing:

  • As a key member of the local leadership team you Partner with other regional marketing team members to share and create marketing best practices across Udemy Business
  • Work hand in hand with the APAC sales team and leadership teams to support delivery of sales strategy through best in class marketing activities
  • Partner with global teams on setting strategy, bringing global marketing programs to the APAC region, partner with local content syndication vendors, and develop APAC specific marketing programs.
  • Develop and execute integrated marketing programs that span demand generation, event marketing including webinars, virtual and physical events, content syndication and Account Based marketing programs to support regional quarterly sales pipeline and revenue targets.
  • Use and localise our content (eBooks, guides, webinars, tools, industry reports) to drive pipeline and develop relevant lifecycle campaigns for key regions in APAC.
  • Report on campaign performance so we know exactly what’s working, what’s not, and how we can best hit our goals. You’ll ensure we have detailed insight into all funnel metrics and the ROI across every acquisition channel.

We're excited about you because you have:

  • Senior leadership team experience with demonstrated collaboration with B2B SaaS stakeholders to deliver business outcomes
  • 7+ years of B2B marketing experience in the SaaS space in APAC spanning events marketing, demand generation, and account-based marketing (ABM)
  • Experience working in partnership with B2B Sales and Customer Success teams, and have a deep understanding of sales cycles and deal complexity
  • A love of analytics and a proven track record of using data to find and scale profitable acquisition channels. 
  • Ideally have experience with Marketing Technology tools and systems like Marketo, Google Analytics, Salesforce among others. Strong skills in Content Marketing, Events, Analytics, and Paid Marketing.
  • Experience managing complex projects, meeting deadlines and handling several projects at a time with a high attention to detail. 
  • The ability to take initiative, lead by example and achieve consistent results.
  • Comfortable working with a distributed teams across different regions
 
Next Steps:
 
Our recruitment team is eager to hear from you and will personally read every application in detail. So give it your best shot -  take some time to submit your CV together with a cover letter detailing how you meet the criteria we have outlined and most importantly why you’d love to be part of the team at Udemy.  
 
We don’t have a closing date on our applications but we can’t wait to hear from you. Suitably qualified applicants will move through our ‘getting to know you’ process quickly. We will outline the benefits of working with us, including professional development, career growth, flexible work hours together with a hybrid working environment. All this is underpinned with the data, insights and tools to set you up for success.
 
We genuinely believe that diversity is critical to our success. We will not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
 
 

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Thank you for your interest in Udemy! We received your application and we are delighted that you would consider joining our team. At Udemy our culture prizes education, growth, and accountability. We're excited that you would like to join our mission to change lives through learning.

Our team will review your application and will be in touch if your qualifications match our needs for the role. If you are not selected for this position, keep an eye on our careers page as we're growing and adding openings.